​To be effective, content has to be understandable, honest and accessible. Human-centred design is not just a nice-sounding phrase, but an approach that sets companies, teams and products apart.

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There is no true human-centred design when entire groups of people are excluded from the process and conversation. When equity and inclusion are pushed aside for speed, disinterest, politics or skewed prioritisation, we have failed the people we are meant to support. I have no interest in working for a company who does not see equity, inclusion and accessibility as foundational principles. If you've ever used the phrase, "It's an MVP—we'll revisit it later," in this way, I'm probably not the designer for you. 

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I understand sometimes things that we care about don't make it into a final design or build. I also know that companies who actually believe in equity, accessibility and inclusion—and aren't just using them as buzzwords—prioritise them. And I really enjoy working with those companies!

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How do I work? I'm opinionated but easy-going, inquisitive but not confrontational. I listen. I change my mind when presented with new information. I love to learn. I know that trust requires accountability. The best ideas should be pursued, regardless of whose ideas they were. I believe differing opinions help us approach problems from different angles, and that makes us better. I like to improve processes and not just do things because it's how they've always been done. I take responsibility. I challenge the work, not the person. When I'm wrong, I say it. I hold people accountable and expect the same in return.

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And finally, I bring 25+ years of content design skills to my work (since well before they were called "content design skills!"). These include:

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• Human-centred design

• Content strategy​

• Systems thinking

• Stakeholder management

• User experience, readability and accessibility

• Ethical content development​

• Team leadership and mentoring​

• Research and analysis

• Data-driven decisions

• Disciplined prioritisation

• Storytelling

• Cakes

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